Victorian Night Time Economy Summit – ArtsHub

Some of the world’s leading proponents on Night Time Economies will converge in Melbourne on Tuesday 20 November to discuss the best models and initiatives to support music and outcomes for Victoria.

The Australian night time economy is an expanding economic driver, with businesses employing three million people (growing 1.9% from 2016) and generating almost $715 billion in turnover (an increase of 2.7% from 2016).

International speakers include Amy Terrill, the Executive Vice President of Music Canada and Mirik Milan (Amsterdam), the first person in the world appointed to the role of a Night Mayor.

The Victorian Night Time Economy Summit will be a smaller spin-off event to the recent Music Cities Convention – Melbourne, which was held in Melbourne in April 2018 and explored the building blocks of becoming a global music city.

This event will focus more specifically on how government, businesses and industry can work together to support night time economies, where live music thrives.

‘’Night time economies are best supported by governments working holistically across departments to promote activity while ensuring adequate infrastructure and progressive policy in areas including tourism, transport, public health and safety, planning and liquor licensing, ‘’ said Patrick Donovan, CEO of Music Victoria, which is delivering the event on behalf of the State Government.

’We invite representatives from local, state and federal government as well as owners of entertainment businesses and the music industry to come and learn how we can collectively benefit from businesses, government and residents working more closely together.’’

The summit will explore the best options for our councils through case studies of the different structures government can employ to best support their night time economy needs, as well as the best initiatives being delivered around the world to support night time economies.

The event follows the release of Music Victoria’s White Paper and the announcement of Melbourne as the world’s live music capital.

The Victorian Night Time Economy Summit is aimed at musicians, business owners, people working within the Music Industry, urban planners, culture departments, nightlife operators and tourism and trade associations– everyone who will benefit from building relationships and partnerships to build towards a stronger night time economy.

Maria Plakourakis, Senior Policy Officer – City Issues, City of Melbourne, will begin the summit by presenting on how the City of Melbourne supports the Melbourne Night Time Economy, and the value it offers the city.

This will be followed by presentations on global best practice models and initiatives from our international speakers.

International Guest Speakers:

Amy Terrill – Music Canada

Amy Terrill is the Executive Vice President of Music Canada where she oversees Music Canada’s government and stakeholder relations portfolio and research and communications.

Amy has been instrumental in Music Canada’s efforts to unite a broad coalition of industry members in a bid to promote live performance, music tourism and Toronto (Canada) as a music city.  

Among the research Amy has led is The Mastering of a Music City, a globally acclaimed study that identifies the key elements and benefits of a music city along with effective strategies to build the sector at the local level, and Keys to a Music City, which examines the merits of music offices, boards and night mayors.

Mirik Milan – VibeLab, Amsterdam

Mirik Milan is former Night Mayor of Amsterdam, and longtime creative director of some of   the Dutch capital’s most celebrated events. Since 2012, he has played an instrumental role in the  reshaping of Amsterdam’s nightlife scene into one of the most vibrant and economically robust in the world, and his innovative position is fast becoming replicated in major nightlife-focused cities around the world, like New York, Paris and London.  

Roundtable panel: International Standards, Local Conditions

The presentations will be followed by a Roundtable Workshop where panellists will address local issues and suggest global solutions. Audience members will have the opportunity to raise issues to the panel via a survey link. Dr Shane Homan will be collating the issues and responses in a Music Victoria report.


  • Amy Terrill, Vice President Music Canada

  • Mirik Milan, VibeLab, Amsterdam

  • Anne Malloch, City of Melbourne Team Leader – City Issues

  • Fiona Duncan, Arts Events Officer, City of Greater Geelong

  • Patrick Donovan, CEO Music Victoria

The Summit will take place at the State Library the State Library Isabella Fraser Room (Entry 5, La Trobe Street (near corner of Russell Street) next Tuesday 20 November 2pm-5pm.

The event is free but RSVP is essential through Eventbrite

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