New report shows importance of creativity to future economy – ArtsHub

New report shows importance of creativity to future economy

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This week (23 January), the Bureau of Communications and Arts Research (BCAR) released a new research paper, Creative skills for the future economy, which concluded that businesses relied on $87 billion worth of creative industries inputs in 2014-15.

The paper concluded that creative skills are crucial to driving employment and economic growth in Australia. The paper also analysed the skills and qualifications of people working in creative fields and how these may be used in the future.


The paper’s executive summary states: ‘New technologies are having, and will continue to have, a pervasive effect on the future of work … Creative skills, requiring original thought and innovation, are particularly resistant and are likely to face relatively higher demand in the future. This paper contributes to the evidence base on the importance of creative skills for future economic outcomes.’

The paper states that the demand for creative skills is expected to increase as the trend to the automation of goods and services continues. The growth of those employed in creative occupations has doubled the rate of other occupations between 2011 and 2016.

In 2016, 9.5 per cent of those employed in Australia held a ‘creative’ qualification as their highest level of qualification, including communications, information technology and architecture.

It also concluded that of the top five most innovation-active industries, between 10 and 28 per cent of employees hold a creative qualification.

The paper also noted that the share of exports in what Australia produces that can be attributed to complete or partially creative industries is 4.5 per cent.

In conclusion, the paper finds that creative skills are the backbone of many fast-growing industries and some of the more innovative sectors of the Australian economy such as Information, Media and Telecommunications.
Creativity also supports Australia’s participation in the global economy and enables exports of many goods and services.
The full paper is available on the BCAR’s website:

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